The growing demand for personalized furnishing solutions reflects the desire to make each space unique and tailor-made, whether it is a domestic or professional space. Custom carpets and rugs represent a key element in this context, offering not only elegance, but also superior comfort.
The ability to personalize these elements makes each project an opportunity to express creativity and style, adapting shapes, colors and materials to the specific needs of the space.
The rug that makes the difference
Carpet has evolved over time, thanks to technological innovations and improvements in production techniques. Today, it presents itself as a textile covering that combines elegance, functionality and versatility. The main advantages of custom carpet relate not only to the possibility of choosing from a wide range of materials and colors, but also to its excellent insulating properties.
This type of flooring reduces noise, making spaces quieter and more relaxing, ideal for both domestic and professional environments. In addition, the carpet helps retain suspended dust, thus improving air quality, and is easy to maintain thanks to specific treatments that make it resistant and easy to clean.
From an aesthetic point of view, custom carpeting can transform a room and give it a unique look. With the flexibility of customization, it is possible to choose designs, patterns and textures that best reflect your personal taste and project needs.
Rugs that express your personality
Custom rugs are much more than just decorative accessories: they are real protagonists of the space. With the ability to personalize every aspect of the rug, from dimensions to design, you can create an item that perfectly expresses your personality and blends harmoniously with surrounding furniture. New production techniques, such as digital printing, allow us to obtain rugs with detailed designs and unique nuances, adding a touch of creativity that transforms the environment in which they are placed.
The versatility of custom rugs allows you to satisfy any furnishing need: from classic to modern, every project can be enriched with a custom rug that enhances the style and function of the space.
Besana: our trusted partner for your projects
Our collaboration with Bésana builds on a long tradition of excellence and innovation. For over 40 years, Besana has been one of the most important names in the textile coverings sector, thanks to its ability to combine craftsmanship and cutting-edge technology. Their offering of custom carpets and rugs is the result of constant research in terms of materials, manufacturing and design. Besana offers designers a real creative laboratory, where it is possible to experiment and create unique solutions for decorating public and private spaces.
One of the distinctive aspects of Besana is the ability to offer wide range of customization options. The company has an extensive archive of materials and color palettes, which allows it to create rugs and carpets that meet all style requirements. Production techniques range from artisanal inlay to high-definition digital printing, ensuring the highest quality in every detail, from chromatic nuances to intricate designs.
New Besana products: SAVANA and LYRA, VIRGO & ARIES collections
The collection SAVANNAH Of Besana Carpet Laboratory is inspired by the wild and untamed beauty of nature. With a blend of refined textures and patterns evoking natural landscapes, these rugs are designed to bring a feeling of authenticity and strength to interior spaces. Characterized by a neutral and warm color palette, the Savana line rugs adapt perfectly to residential and commercial environments, creating welcoming and sophisticated atmospheres. The use of high quality materials guarantees comfort and resistance, making Savana an ideal choice for those looking for a balance between aesthetics and functionality.
Lyre, Virgo and Aries are three new products that stand out for their creative character, mixing abstract shapes and graphic details. These rugs are made using innovative techniques, which include artisan details and the use of digital printing for impeccable precision. The collection offers the possibility of customizing designs, allowing each customer to create a unique piece that perfectly fits their style and environment.
How we work together to give you the best
The collaboration between Zefiro Interiors and Besana allows us to offer our customers unique and tailor-made textile solutions, which meet very high standards of quality and design. A successful example of this collaboration is the project created for Hotel Il Castelfalfi Resortwhere Zefiro oversaw the creation of custom rug for the hall and bar. The project required meticulous care in the choice of materials and colors, to create a textile floor covering in perfect harmony with the elegance of the place.

Carpet Materials and Trends: Choose What’s Right for You
Besana offers a complete range of materials, textures and colors to personalize carpets and rugs. Whether soft and velvety surfaces or more resistant and functional materials, each choice can be adapted to the context in which it will be inserted. The latest trends see a growing interest in geometric and abstract patterns, but also in more classic patterns reinterpreted with modern colors.
The customization possibilities are endless, allowing each customer to find the style that best reflects their personality and the needs of the space.
Looking to the future, 2025 will bring new trends in the world of textile coverings. Among the innovations that excite us the most, we find theuse of natural and sustainable materialswith an emphasis on neutral colors for residential interiors and the use of bright, bold hues for commercial spaces.
Technical innovations will make it possible to create even more detailed and very high quality designs, transforming textile coverings into true tailor-made masterpieces.
Where custom carpet makes the difference
THE personalized rug it can completely transform the look and feel of a home space. In living rooms, bedrooms or other residential areas, carpet not only adds warmth and comfort, but can become the distinctive element that characterizes the environment.
Thanks to its acoustic and thermal insulation qualities, carpet helps to create a more intimate and welcoming atmosphere, ideal for making the home an even more comfortable place.
Unique work and reception spaces
Custom carpet is also a winning choice for commercial spaces such as offices, hotel e showroom.
In addition to improving acoustic and thermal comfort, it allows you to create a unique visual identity, which reflects the style and values of the brand or company.
Thanks to the versatility offered by Besana products, it is possible to create textile floor coverings that meet the aesthetic and functional needs of any type of environment.
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