▷ know what they are really looking for

For many years, the architecture and decoration market relied on ordering systems and other types of benefits to attract architects to use their products. The world has changed and young people value other forms of contact and relationshipsincluding with its customers, who are increasingly looking for transparency and agility.

Brands and stores that follow these changes will become ahead of their competitors!

After all, what are they looking for? How to attract architects to the store? What makes a professional choose your product and decide to use it in a specific project? Knowledge, information and practicality: all this plays a role in the development of an interior project.

There are several factors you can identify and control to improve this relationship. Analyzing and understanding the behavior of its partners is one of the greatest assets of a brand and a store. Knowing who he is and what he is looking for is the first step towards building a successful relationship.

We have separated some points which can help you in partnership with architects, decorators and designerskeep reading!

Good service and fast delivery of quotes

The world has changed, events, travel, breakfast no longer have any meaning at the moment. The current objective is therefore improve communication between architects and brands thanks to technology.

Architects are looking for speed and agility to receive quotes and feedback. It is therefore important that stores and brands are always open to changes and willing to provide professionals with the information necessary for their development. a faster and more assertive project.

One piece of advice is to be present on digital platforms, through chats and on social networks, such as WhatsApp and Instagram. This helps to increase online presence and you can respond quickly, answer questions quickly, and even send quotes in a short time.

The presentation of projects through ultra-realistic images is more than a trend, it is the reality in the daily life of many professionals of architecture and design.

Quality 3D blocks

The 3D block is a computer file used in design software such as Sketchup, which contains the three-dimensional representation drawing, corresponding to the actual product, containing its measurements, materials and visual characteristics.

This is the first step towards the generation of computerized images (the famous renderings). This therefore becomes the first contact of the consumer with the product for the home and decorationbecoming an essential part of the work of professionals.

3D design has become the main tool for representing and communicating ideas between professional and clientallowing the best overview of the appearance of the project.

It is extremely important for the sales process of a brand that the potential customer can visualize their product in the rendering. For this to happen, the brand must offer quality 3D blocks for its products.

In addition to producing and updating these 3D blocks of your products, andstar present on the platform most used by architects is an excellent option. In this way, you make the files conveniently available for professionals to use in projects, present them effectively to the end consumer and create a desire to purchase.

Online scheduling and availability of physical samples

Even though architects are very accustomed to using technology, using photos and 3D files to design makes all the difference. see the product in person. At some point during the project it may be necessary to physically travel to the store and ideally they can resolve this through online scheduling.

This way you will be able to attract an architect and he will understand that This is an exclusive time to visit the storeanswer your questions and be well taken care of.

Another interesting possibility is that you can request physical samples of your product (fabrics, finishes, etc.) to compare fabric samples with MDF samples, with the texture of the floor, covering, etc. To make them available, the ideal is to create an online solution for requesting samples of your product.

Clarify product doubts

Have you ever wondered How will the architect know all the variables of your product? For the brand, the product information is very clear, but for an architect who uses around 30 types of products in the same project, it is a little more complicated to follow and understand the differences and new technologies from one product to another.

Your role is Make information clear and accessible for professionals. It is important that they have access to it whenever they need it. Investing in this communication makes the job much more convenient for both parties. After all, they are looking for information that helps them quickly specify the right product for your customer.

It’s important for them to understand if this product makes sense in the project, if it fits the client’s budget, if it’s available for immediate delivery, or how long it will take to arrive. Ideally, all of this should be clarified without him having to come to your store.

After these reflections, it became clear that What architects and professionals expect from stores and brands is content! All these points must be put into practice to offer what they need in a serious and committed way. Focus on a great work tool and not just on advertising.

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